You may not want to put your homebuying plans into hibernation mode this winter. While a lot of people assume spring is the ideal time to buy a house, new data shows January may actually be the best time of year for budget-conscious buyers. 

Kind of surprising, right? Here’s why January deserves a serious look.

1. Prices Tend To Be Lower This Time of Year

Lending Tree says January is the least expensive month to buy a home. And there’s something to that. January has historically offered one of the lowest price-per-square-foot points of the entire year. But the spring? That’s when demand (and prices) usually peak. And that’s not speculation – it’s a well-known trend based on years of market data.

So, how much less are we talking? Here’s a look at the numbers. According to the last full year of data, for the typical 1,500 square foot house, buyers who closed on their home in January paid around $23,000 less compared to those who bought in May. And that general trend typically holds true each year (see chart below):

Now, your number is going to depend on the price, size, and type of the home you’re buying. But the trend is clear. For today’s buyers, it’s meaningful savings, especially when affordability is still tight for so many households.

2. Fewer Buyers and More Motivated Sellers 

And why do buyers typically save in the winter? It’s simple. Winter is one of the slowest times in the housing market each year. Both buyers and sellers tend to pull back, thinking it’s better to wait until spring. And that means:

• You face less competition
• You’re less likely to get into a multiple offer scenario
• Sellers are more willing to negotiate (since there aren’t as many buyers)

With fewer buyers in the market, you can take your time browsing.

But winter doesn’t just thin out the pool of buyers, it also reveals which sellers truly need to sell. Because fewer people are house hunting during the colder months, sellers who really need to move tend to be more open to negotiating. As Realtor.com explains:

“Less competition means fewer bidding wars and more power to negotiate the extras that add up: closing cost credits, home warranties, even repair concessions. . . these concessions can end up knocking thousands of dollars off the price of a home.”

This can include everything from price cuts to covering closing costs, adjusting timelines, and more. It doesn’t mean you’ll automatically get discounts on every home. But it does mean you’re more likely to be taken seriously and given room to negotiate.

Should You Wait for Spring?

Here’s the real takeaway. When you remove the pressure and frenzy that comes with the busy spring season, it becomes much easier to get the home you want at a price that fits your budget.

But if you wait until spring, more buyers will be in the market. So, waiting could actually mean you spend more and you’d have to deal with more stress.

Now, only you can decide the right timing for your life, but don’t assume you should wait for warmer weather before you move.

Buying in January gives you: less competition, potentially lower prices, and more motivated sellers. And those are three perks you’re not going to see if you wait until spring.

Bottom Line

If you’ve been thinking about taking the next step, this season might give you more opportunity than you think.

Curious what buying in January could look like for you? Talk to a local agent who can help you take a closer look at your numbers and the homes that are available in your area.

New home construction today is giving buyers something it feels like they haven’t gotten much lately: a real shot at both the home they want and the deal they need. More brand-new options are on the market right now, and builders are rolling out incentives that make these homes more affordable than many people expect.

It’s a combination that doesn’t come around often – and it’s putting buyers in a surprisingly strong position this season. Here’s why this moment matters and why it’s worth partnering with your own local agent to take advantage of it.

1. More New Homes Are Available Now – and That May Not Last

There’s more new construction on the market today than normal. And for buyers, that means:

• More cutting-edge communities
• More move-in-ready homes
• More floor plans to pick from
• More upgraded designs and modern features

But that variety may not last.

Data from Zonda shows that even though it feels like new homes are popping up just about everywhere, builders have actually started pulling back. The number of starts (that’s when builders break ground) has been slowly but steadily declining over the past few years. And that’s good because it prevents overbuilding nationally.

But here’s the real insight that can give you an edge. Forecasts show that slight downward trend should continue next year (see graph below):

It’s a signal that the new inventory we have now may be your widest pool of all-new options for a while.

Today, Redfin says roughly 1 in 3 homes (27%) on the market are new builds. That’s higher than the norm, but the lowest share in four years. And it makes sense based on the graph above.

That means if you want more options to choose from, now’s the time to look.

And if you’re wondering: why the pullback? It’s simple. Since there are already more new homes for sale than usual, builders want to focus on selling down the supply they already have on the market rather than adding more new homes. And that leads to point two.

2. Builder Incentives Just Hit an All-Time High

Here’s where things get even better for buyers. To make sure the inventory they have now keeps moving, builders are offering incentives at levels not seen in years – and many of those perks directly help buyers with affordability. Buyers today are getting:

• Lower Prices: Builders are dropping the prices on their brand-new homes to draw in buyers.
• Help with Closing Costs: Some builders are covering thousands of dollars in fees to reduce the upfront cost of buying.
• Extra Upgrades: Think premium finishes, appliance packages, and designer features, all added at no extra cost.
• Mortgage Rate Buydowns: This is when the builder pays to get you a lower mortgage rate, which reduces your monthly payments and helps with affordability.

But you don’t have to be lucky to see these types of perks. The truth is, the vast majority of builders are offering advantages like these right now. According to the National Association of Homebuilders (NAHB) 65% of builders say they’re using some type of sales incentive and:

“. . . 41% of builders reported cutting prices in November, a record high in the post-Covid period and the first time this measure has passed 40%.”

That’s a big deal. It shows how willing builders are to negotiate right now.

And if you look closely at the graph, you’ll notice the use of incentives typically falls in the early part of the year, as buyer demand rises going into the spring. So, you have an edge if you act now. This may be your ideal window to find the most options and better prices.

If you lean on your own agent and you’re savvy about what you ask for, you could walk away with some of the best perks buyers have seen in years. And when every dollar counts and any incentive helps your bottom line, that’s worth looking into. 

More options and more savings = an offer too good to pass up.

Bottom Line

With most builders offering generous incentives and a wider selection of new homes for sale, buyers may be looking at one of the best times in years to buy a new build.

Connect with a local agent if you want to know which communities, builders, and incentives offer the most value today. Having your own agent (not the builder’s representative) makes the sale and negotiation process that much easier for you.

If you could have a brand-new home for less than you may expect, would you be interested?

Want to know how to find the best deal possible in today’s housing market? Here’s the secret. Focus on homes that have been sitting on the market for a while.

Because when a listing lingers, sellers tend to get more realistic – and, more willing to negotiate. And that’s where the savviest buyers are finding homes other buyers overlook.

The Opportunity: 1 in 5 Homes Has Had a Price Cut This Year

According to Realtor.com, about 1 in every 5 listings (20.2%) have dropped their asking price at least once. And while so many things in today’s housing market vary by region, that number is consistent throughout the country. That tells you one thing…

No matter where you live, there’s a chance to score a better deal. You just need to know where to look. And that’s where your agent comes in.

The Tactic: Target Homes That Have Been Sitting the Longest

Your agent can help you identify which homes have been on the market the longest. Those are the ones where you’re more likely to get a discount. That’s because the seller may be getting frustrated their house hasn’t sold yet, so they’re more willing to play ball.

And since a lot of buyers steer clear of homes that aren’t selling, you may be the only offer they get. So, you can lean in and push for a better deal. As Realtor.com explains:

“Less competition means fewer bidding wars and more power to negotiate the extras that add up: closing cost credits, home warranties, even repair concessions . . . these concessions can end up knocking thousands of dollars off the price of a home.”

And they’re not the only ones calling out the opportunity you have right now. Bankrate also says:

“During the quieter fall and winter months, when fewer prospective buyers are shopping, home sellers may be more willing to lower their prices, or offer concessions, to attract those prospective buyers who are still looking.”

And the proof is in the data. The National Association of Realtors (NAR) shows a clear pattern: the longer a home stays on the market, the lower it tends to sell for compared to the original asking price.

So, if you’re serious about getting as much as you can for your money, focusing on these listings could be your best strategy yet.

Even a Small Discount Can Go a Long Way

And while paying 94% of the original asking price may not sound like much of a deal, the savings add up. That’s roughly $24,000 in savings on the median priced home (see chart below):

Zillow sums it up best:

“If you’re a buyer who is hoping to strike a deal, look for homes that have been on the market for a while and that may already have lowered prices to entice buyers. You may find a motivated seller who is more willing to negotiate.”

Bottom Line

If you want to find the best deal possible on a home right now, start by looking where others aren’t.

With 1 in 5 sellers cutting prices and many growing more flexible by the week, the homes that have been sitting a little longer could be your best opportunity to save.

Talk to a local agent about where to find them in your area.