New home construction today is giving buyers something it feels like they haven’t gotten much lately: a real shot at both the home they want and the deal they need. More brand-new options are on the market right now, and builders are rolling out incentives that make these homes more affordable than many people expect.

It’s a combination that doesn’t come around often – and it’s putting buyers in a surprisingly strong position this season. Here’s why this moment matters and why it’s worth partnering with your own local agent to take advantage of it.

1. More New Homes Are Available Now – and That May Not Last

There’s more new construction on the market today than normal. And for buyers, that means:

• More cutting-edge communities
• More move-in-ready homes
• More floor plans to pick from
• More upgraded designs and modern features

But that variety may not last.

Data from Zonda shows that even though it feels like new homes are popping up just about everywhere, builders have actually started pulling back. The number of starts (that’s when builders break ground) has been slowly but steadily declining over the past few years. And that’s good because it prevents overbuilding nationally.

But here’s the real insight that can give you an edge. Forecasts show that slight downward trend should continue next year (see graph below):

It’s a signal that the new inventory we have now may be your widest pool of all-new options for a while.

Today, Redfin says roughly 1 in 3 homes (27%) on the market are new builds. That’s higher than the norm, but the lowest share in four years. And it makes sense based on the graph above.

That means if you want more options to choose from, now’s the time to look.

And if you’re wondering: why the pullback? It’s simple. Since there are already more new homes for sale than usual, builders want to focus on selling down the supply they already have on the market rather than adding more new homes. And that leads to point two.

2. Builder Incentives Just Hit an All-Time High

Here’s where things get even better for buyers. To make sure the inventory they have now keeps moving, builders are offering incentives at levels not seen in years – and many of those perks directly help buyers with affordability. Buyers today are getting:

• Lower Prices: Builders are dropping the prices on their brand-new homes to draw in buyers.
• Help with Closing Costs: Some builders are covering thousands of dollars in fees to reduce the upfront cost of buying.
• Extra Upgrades: Think premium finishes, appliance packages, and designer features, all added at no extra cost.
• Mortgage Rate Buydowns: This is when the builder pays to get you a lower mortgage rate, which reduces your monthly payments and helps with affordability.

But you don’t have to be lucky to see these types of perks. The truth is, the vast majority of builders are offering advantages like these right now. According to the National Association of Homebuilders (NAHB) 65% of builders say they’re using some type of sales incentive and:

“. . . 41% of builders reported cutting prices in November, a record high in the post-Covid period and the first time this measure has passed 40%.”

That’s a big deal. It shows how willing builders are to negotiate right now.

And if you look closely at the graph, you’ll notice the use of incentives typically falls in the early part of the year, as buyer demand rises going into the spring. So, you have an edge if you act now. This may be your ideal window to find the most options and better prices.

If you lean on your own agent and you’re savvy about what you ask for, you could walk away with some of the best perks buyers have seen in years. And when every dollar counts and any incentive helps your bottom line, that’s worth looking into. 

More options and more savings = an offer too good to pass up.

Bottom Line

With most builders offering generous incentives and a wider selection of new homes for sale, buyers may be looking at one of the best times in years to buy a new build.

Connect with a local agent if you want to know which communities, builders, and incentives offer the most value today. Having your own agent (not the builder’s representative) makes the sale and negotiation process that much easier for you.

If you could have a brand-new home for less than you may expect, would you be interested?

Want to know how to find the best deal possible in today’s housing market? Here’s the secret. Focus on homes that have been sitting on the market for a while.

Because when a listing lingers, sellers tend to get more realistic – and, more willing to negotiate. And that’s where the savviest buyers are finding homes other buyers overlook.

The Opportunity: 1 in 5 Homes Has Had a Price Cut This Year

According to Realtor.com, about 1 in every 5 listings (20.2%) have dropped their asking price at least once. And while so many things in today’s housing market vary by region, that number is consistent throughout the country. That tells you one thing…

No matter where you live, there’s a chance to score a better deal. You just need to know where to look. And that’s where your agent comes in.

The Tactic: Target Homes That Have Been Sitting the Longest

Your agent can help you identify which homes have been on the market the longest. Those are the ones where you’re more likely to get a discount. That’s because the seller may be getting frustrated their house hasn’t sold yet, so they’re more willing to play ball.

And since a lot of buyers steer clear of homes that aren’t selling, you may be the only offer they get. So, you can lean in and push for a better deal. As Realtor.com explains:

“Less competition means fewer bidding wars and more power to negotiate the extras that add up: closing cost credits, home warranties, even repair concessions . . . these concessions can end up knocking thousands of dollars off the price of a home.”

And they’re not the only ones calling out the opportunity you have right now. Bankrate also says:

“During the quieter fall and winter months, when fewer prospective buyers are shopping, home sellers may be more willing to lower their prices, or offer concessions, to attract those prospective buyers who are still looking.”

And the proof is in the data. The National Association of Realtors (NAR) shows a clear pattern: the longer a home stays on the market, the lower it tends to sell for compared to the original asking price.

So, if you’re serious about getting as much as you can for your money, focusing on these listings could be your best strategy yet.

Even a Small Discount Can Go a Long Way

And while paying 94% of the original asking price may not sound like much of a deal, the savings add up. That’s roughly $24,000 in savings on the median priced home (see chart below):

Zillow sums it up best:

“If you’re a buyer who is hoping to strike a deal, look for homes that have been on the market for a while and that may already have lowered prices to entice buyers. You may find a motivated seller who is more willing to negotiate.”

Bottom Line

If you want to find the best deal possible on a home right now, start by looking where others aren’t.

With 1 in 5 sellers cutting prices and many growing more flexible by the week, the homes that have been sitting a little longer could be your best opportunity to save.

Talk to a local agent about where to find them in your area.

Homebuyers are watching the economy closely, and for good reason. Buying a home is one of the biggest purchases most people ever make. And some recession talk in the media has made a lot of would-be buyers second guess their plans.

In the latest LendingTree survey, almost 2 in 3 Americans said they think a recession is coming. And 74% of respondents say that’s having an impact on their financial decisions.

But here’s the good news: the experts aren’t nearly as concerned.

Most Americans Expect a Recession, But Most Experts Don’t

According to an October report from the Wall Street Journal (WSJ), only 1 in 3 experts surveyed say we may be headed for a recession sometime in the next 12 months (see graph below):

If the expert economists aren’t super worried, should you be? We’re not in a recession right now. And there’s no guarantee we’re heading into one.

What we do have is uncertainty – and the best way to handle that is by leaning on facts, not fear. You can do that by making sure you have the information you need to make an informed decision.

Tips for Buying a Home During Periods of Economic Uncertainty

Here’s the best advice anyone can give right now. While it’s important to keep an eye on what’s happening in the economy, that shouldn’t necessarily overshadow your real-life needs. Economic shifts come and go, but the reasons people buy homes rarely change. Danielle Hale, Chief Economist at Realtor.com, explains:

“Well-prepared buyers who have been waiting on the sidelines are likely motivated by personal and lifestyle needs like growing families, new jobs, or retirement. And these considerations can outweigh short-term economic uncertainties . . . ”

Timing your move around real life (not the news cycle) is what matters most.

But here’s the key. If you’re going to buy a home right now, job stability really matters. You need to feel confident in your income and know you can comfortably manage your mortgage payments, even if your situation or the economy shift.

If your job is secure and you’ve built a cushion of savings, experts say you don’t necessarily need to delay. Just keep these tips from the economists at Redfin in mind:

• Set a budget and stick to it: Don’t overextend. Make sure your payments are affordable and your savings can cover any surprises. This includes factoring in costs likely to rise, like home insurance and taxes.
• Negotiate: There are more homes for sale right now, and other buyers may pull back because of their own fears. That gives you more negotiating power when working with sellers. Use it to get the best deal possible.
• Be strategic about payments and mortgage rates: Talk to lenders about what payment you can afford and the rate you can qualify for today, as well as your options if rates go down later on.
• Consider selling before you buy: If you already own a home, selling first can reduce the financial pressure and help solidify your budget for your next home.

But nothing replaces the value of having a trusted team around you, especially right now. As Bankrate says:

“Buying a home during a recession can sometimes be a good idea – but only for people who are lucky enough to remain financially stable . . . Be sure to enlist the help of an experienced local real estate agent. Not only do agents know their markets well, they will also work to get you the best deal in any given situation, including a recession.”

Bottom Line

Most Americans think a recession is coming. But most experts don’t.

So, you don’t necessarily have to put your moving plans on hold. If your finances are solid, your job is stable, and you have a real need to move, you can still make this happen. You just need the right team of pros by your side. 

What’s holding you back from making your next move? Connect with a local agent and lender to talk it over.