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For Sellers

Don’t Tackle Selling Your Home on Your Own – an Agent Can Help

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If you’re looking to maximize your sale and minimize your effort, you need to work with a real estate professional. In a sellers’ market like today’s, it can be tempting to list your house on your own – known as For Sale By Owner (FSBO). But the truth is, a real estate professional can save you time and money by managing every step of the process, from pricing your home to reviewing documents and handling negotiations.

Before you decide to sell your house on your own, here are five reasons why working with an agent is your best bet to maximize the sale of your home.

1. First impressions are everything – and an agent knows how to make a great one.

Prepping a house for sale requires a significant amount of time and effort, even though it may seem simple at first glance. Doing it right so it stands out takes expertise and an understanding of what buyers are looking for. An agent considers things like:

  • Should you take down any personal art or pictures?
  • How much landscaping should you invest in to boost your house’s curb appeal?
  • What wall colors are most appealing to buyers?

An expert real estate advisor relies on their experience to answer these questions and more so you don’t invest in the wrong things. Your time and money are important – you shouldn’t waste either.

2. Agents have tools to maximize the number of views your home gets.

Put plainly, the more buyers that view your house, the better your return will be. In our current market, homes are receiving 3.8 offers on average per sale, according to recent data from the National Association of Realtors (NAR). While that’s promising for the sale of your home, it’s important to understand your agent’s role in bringing buyers in.

Agents have multiple tools at their disposal – from social media to agency resources – to ensure your home is viewed by more prospective buyers. Leveraging the tools available to your agent and your agent’s expertise may help boost your sale price as well.

3. An agent won’t miss anything in the fine print.

Your agent can also save you time by taking any guesswork out of navigating the required documentation. Today, more disclosures and regulations are mandatory, meaning the number of legal documents you need to juggle is growing.

Because there’s so much to take care of, it can be hard to truly understand all of the requirements and the fine print. That’s where an expert advisor can truly shine. They’ve been through the process before and can be your guide to avoid any costly missteps.

4. Expert advisors know the market and how to price your home.

Another way your agent maximizes the sale of your home is by making sure it’s priced right. Real estate professionals have the experience to compare your house to recently sold homes in your area. They also understand the market at large and can factor in any upgrades you’ve completed to your home. Combining these factors is the key to making sure your home is priced to move quickly – and at a competitive price.

When you FSBO, you’re operating without this expertise. Even with your own research, you may not find the most up-to-date information and could risk setting a price that’s inaccurate or unrealistic. If you price your house too high, you could turn buyers away before they’re even in the front door. This could also cause problems when it’s time for the appraisal.

5. Your agent will be an expert negotiator.

In addition to their experience navigating sales, real estate professionals understand how to negotiate every aspect of a deal. They also know all the parties that will be involved with the sale, including:

  • The buyer, who wants the best deal possible.
  • The buyer’s agent, who will use their expertise to advocate for the buyer.
  • The inspection company, which works for the buyer and will almost always find concerns with the house.
  • The appraiser, who assesses the property’s value to protect the lender.

An agent relies on their experience and training to make the right moves during the negotiation. They’ll know what levers to pull, how to address each individual’s concerns, and when you may want to get a second opinion. Selling your house as a FSBO means you’ll need to be prepared to have these conversations on your own.

Bottom Line

Selling a house takes time, effort, and expertise – don’t go at it alone. Let’s connect to make sure you have an expert on your side to make the most of your sale

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Agent Value

The Price You Set Can Make (or Break) Your Sale

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There’s one decision you’re going to make when you sell that determines whether your house sells quickly, or it sits. Whether buyers make an offer, or scroll past it. Whether you walk away with the maximum return, or you end up cutting the price later.

And that’s your asking price.

The #1 Mistake Sellers Make Today: Trusting the Wrong Number

If you’re thinking of moving and trying to figure out what your house may sell for, it’s tempting to start with an online home value tool. They’re fast, free, and easy. And you don’t have to talk to anyone. But here’s the problem: they don’t know your house.

And that can be a bigger drawback than you realize.

Where Online Estimates Fall Short 

Online tools often lag behind the market. They look in the rearview mirror, relying on closed sales and delayed information. And in that sense, they’re using incomplete data.

That’s not a miss in how these systems are built. Some information just isn’t available online. Bankrate explains:

While these tools can be a useful starting point, keep in mind that they typically do not provide the most accurate pricing. Algorithms can only rely on the information available; they can’t account for things like a home’s condition or renovations made since the last public information was updated.”

They can’t see:

  • The unique features that make your house special
  • All the work you’ve put in to keep it in good condition
  • Or, how in-demand your specific neighborhood is right now

So, while they may do a good job in some cases, they can’t be as accurate as a local agent who has boots on the ground day in and day out.

In a market where buyers have more options, a seemingly small margin of error can cost you thousands if you price too low, or weeks of lost momentum and time if you price too high.

If you want to sell for the most money and in the least amount of time, you don’t want the fast answer on how to price your house. You want the right one.

That’s why the savviest homeowners today don’t rely on algorithms when it actually matters. They rely on people, specifically trusted local agents.

What an Expert Agent Brings to the Table

According to 1000WATT, sellers overwhelmingly believe real estate agents have the best sense of a home’s true value, far more than any automated tools.

a pie chart with text on itThat confidence isn’t accidental. As Bankrate puts it:

“A professional appraiser or real estate agent can visit the home in person, assess the neighborhood as a whole as well as the individual property, perform more thorough market research, and consider subjective details.”

And those details matter. A skilled local agent doesn’t just pull reports. They know what’s happening right now:

  • What buyers are paying this month, not last month, or even last year
  • How your home compares to the current competition in your neighborhood
  • Which features add value based on what buyers are willing to pay for today
  • How to price your house to create urgency in this market

And once an agent steps foot in your house, they may even find your online estimate undershot your value. So, if you stuck with the estimate you got online, you’d actually be leaving money on the table. And no one wants that.

Bottom Line

While online tools can give you a rough starting point, only a local expert can give you a price that actually works.

If you want to know the right number for your house, not just the easiest one to find, connect with a local real estate agent.

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For Sellers

The Real Reason Home Sales Slowed in January. And It’s Not What You Think.

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If you saw headlines that talked about how “home sales fell sharply in January,” it probably raised an eyebrow – especially if you’re thinking about selling your house. But context matters.

Yes, in January, home sales declined. But that has more to do with seasonality and the weather than it does with any big drop off in demand. 

What’s Really Behind the Decline? 

Reports coming out of the National Association of Realtors (NAR) say the pace of home sales fell roughly 8.4% last month compared to the month before. And that’s true. But it isn’t necessarily cause for alarm. 

Data show it’s normal for sales to dip in January. In the last 4 years, that pattern has held true all but once. And sure, the decline we saw this year was a steeper drop off than the norm (the yellow bars on the right), but that can be explained too. More on that in a moment.

The really important part you’re not going to get from the headlines is this: typically speaking, the pace of home sales picks back up in February as the spring market starts to take off. That’s shown in the green bars below.

So even though the market slowed a bit momentarily, it should start to pick back up.

And just in case you’re wondering, why the bigger drop this year, especially with mortgage rates being lower than last year? Here’s your answer. As Realtor.com explains

“Winter storm Fern, which dumped snow and ice across large swaths of the country, likely disrupted some closings, weighing on the data and making it difficult to pick out the housing market momentum trend from the weather noise.”

This January, 40 states were hit with widespread winter weather according to the National Weather Service. And in real estate, that slows down the momentum. Here’s why.

Existing home sales data tracks closed transactions, not new contracts. So, if inspections, appraisals, or final walk-throughs get delayed by storms, those deals often slide into the next month instead of falling apart – especially when buyers and sellers are still trying to move forward.

Will Home Sales Pick Back Up?

January’s missing sales are more likely “postponed” than “lost.” They haven’t disappeared. They’re just taking a little longer to close. 

The rest of the data still points to a market that has traction heading into spring.

Affordability has improved for the 7th month in a row, and buyers are regaining negotiating power in many markets throughout the nation. So, this one monthly report doesn’t mean buyers aren’t buying. It just means, as weather warms up, activity should too.

Bottom Line

Don’t confuse a weather-impacted month with a market losing steam. If anything, improving affordability is an indicator of more activity to come, not less.

If you have questions about what you’re hearing online or in the news, reach out to a local real estate agent. Because the truth is, a little context can give you back your peace of mind.

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For Buyers

Move-Up Buyers Are Choosing New Construction

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At some point, a house that once felt perfect just… doesn’t anymore.

Maybe you need more space.

Maybe working from home turned your dining room into a permanent office.

Maybe the layout just doesn’t match how you live now.

If your current house is starting to feel like it’s holding you back instead of supporting your life, it’s natural to think about making a move. But that brings up the next big question: once you sell, where do you go?

For a growing number of buyers, the answer is something brand new.

New Construction Is a More Popular Choice Lately

According to the National Association of Realtors (NAR), more people are buying new homes than they have in years. The latest annual data available shows 16% of homes purchased were newly built.

At first glance you may not see why that’s a big deal. But that’s actually the highest share of new home purchases in almost two decades.

Why More Buyers Are Choosing a Brand-New Construction

For many buyers, especially move-up buyers, new construction isn’t just about aesthetics. It’s about lifestyle, convenience, and peace of mind.

1. Everything Is Brand New

You’re not inheriting someone else’s projects. No wondering how old the roof is. No budgeting for a new HVAC right after move-in. No big surprises when the previous owners patch job fails. For move-up buyers who’ve been dumping money into updating their current house, that’s a win.

2. You Can Customize Before Move In

If you choose a home that’s still under construction, you could have the chance to pick the flooring, counters, cabinets, hardware, lighting, and so much more. That level of personalization can be a draw for move-up buyers like you, because it allows you to hand pick the fit and finishes you’ve been wanting for so long.

3. A Home Designed for How People Live Today

Most new construction homes are built to current building standards and buyer preferences, which means you could see built-in smart home features, better energy efficiency (which can lower utility bills), and even more modern floor plans and features. And if your layout just isn’t working for you anymore, you may find exactly what you need now in a new home.

4. Neighborhood Amenities

New developments often include shared community spaces like walking trails, parks, playgrounds, or even pools and gyms. For families and active households, that’s a big bonus to have that just a few steps out of their front door.

5. Builder Incentives

Not to mention, since there are more new homes on the market than the norm, builders are motivated to sell what they have. So, you may find they’re more willing to negotiate than you’d expect on things like price, upgrades, and more.

Bottom Line

If your current house isn’t meeting your needs anymore, don’t assume your only choice is an existing home. New construction is becoming a real contender, especially for move-up buyers who want space, features, and a home that works for how they live now.

Curious whether new construction might be a fit for you? Talk to a local real estate agent.

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Copyright © 2020-2025 Mark Sincavage. All rights reserved.  
The information contained, and the opinions expressed, in these article are not intended to be construed as investment advice. Let's Talk Real Estate, Mark Sincavage, and Keeping Current Matters, Inc. do not guarantee or warrant the accuracy or completeness of the information or opinions contained herein. Nothing herein should be construed as investment advice. You should always conduct your own research and due diligence and obtain professional advice before making any investment decision. Let's Talk Real Estate, Mark Sincavage and Keeping Current Matters, Inc. will not be liable for any loss or damage caused by your reliance on the information or opinions contained herein.